Davidoff Cigars
Launched North American efforts. Conceived and designed flagship concept store in NYC in the Time Warner Center. This was commissioned by Dr. Ernst Schneider, the owner of Davidoff, and we worked with Avo Uvezian, the creator of Avo brand cigars. Future concept stores were built in Las Vegas. The goal was to position Davidoff and leverage its brand in the cigar industry to offer not only fine cigars, but also men’s and women’s apparel, jewelry, and even fine art, to transition Davidoff from a cigar brand to a lifestyle brand that promotes “the good life” without losing the soul of Davidoff, which is still cigars.