Nantucket Nectars
Initiated concept of company, strategy, product, and distribution. Lined up manufacturing, logistics for distribution, and developed packaging and product position with founders Tom and Tom. Directed ongoing capital raising and expansion as the company grew.  Built distribution and marketing strategies, launched products in regional rollout to national rollout. Introduced new product lines and introduced novel concepts of nutritional and health supplements to enrich product formula. Were first to create the hybrid beverage/nutritional drink.