Organic Cow
Working with established dairy company, Hood, we created strategy for organizing niche product “organic milk” for new entity. Created Organic Cow Milk of Vermont as a stand-alone company to leverage the trend in organic foods for the milk industry. Developed internal manufacturing procedures to manufacture the product in an organic environment and under organic protocols. Leveraged rollup of Vermont dairy farmers as core product team. Utilized parent company’s need to create socially conscious products and brands which are premium and create goodwill in the dairy industry. Launched Organic Cow milk. Created packaging, marketing, advertising, and media campaign for launch and ongoing development program. Positioned and extended Organic Cow into a company which provides not only milk but also other organic products. We helped to develop these other organic products and established the company as an educator and supplier of information for those seeking an organic lifestyle.