The Zone Diet
Worked with founder, Dr. Barry Sears, to create and formulate a large palette of nutritional and dietary systems based on the Zone Diet. Leveraged notoriety of the diet to promote products which facilitate those following the Zone system to adhere to their diets. Created products for the restaurant industry, hospitality industry, and the individual consumer. Created distribution network for all products. Launched marketing and advertising campaigns for all products. Created sub-brands Zone Rebuild, Zone Enhance, and Zone Perfect to maximize product offerings and to horizontally diversify the company’s consumer base. Created all packaging and point-of-sale materials, and initiated campaign for novel in-store experiences with products.